Our Favorite Pieces From Our Newest Brand, BGBGeneration

by Maria Versluis


We've been carrying BCBG Max Azria since the fall, but we've just welcomed their other line BGBGeneration. The difference between the two, is that BCBGeneration is a "young contemporary brand made for the youthful and spontaneous spirit." Their name says it all BCBG, which stands for "Bon Chic Bon Genre," is french slang for good style, good attitude. The Generation Girl loves fashion, speaks her mind, has an adventurous spirit, and doesn't just fit in one box.

We're excited to incorporate this brand into our repertoire. Here are some of our favorite pieces.

Suede is a perfect transition textile from Winter to Spring. With its tulle hem and easy fit, this is a piece you'll want to spin around in.

This striped dress is unique for a couple of reasons. 1. The hem in the front is shorter than the back, but the side slits give it more leg room. 2. The deep pockets are slouchy and gather at the bottom for a slouchy, laid back vibe. This one is a no brainer!

A romper like this can be dressed up just as easily as it can be dressed down. Picture this: An arm cuff, heels, and a leather jacket worn over the shoulders for a night out. Now picture: A denim jacket, a dainty necklace, and nice flats. Suddenly, you're ready to shop!

Come check out the rest of the collection in stores now!